2)b) Jan 07 Practice Paper

Since the advancement of NMT's, young people's media consumption differs from the consumption of their parents.
Firstly, social networking has exploded in popularity and are connecting with images, widgets on their page, polls and comment on each other's page. Parents, generally are not up to speed, since the main users for the social networking are young people. However, not all consumption habits are different, namely with the i-pod. 150 million have been sold since its release, and the target demographic is wider with the older generation.
This is also true with mp3 players and portable music devices, they consume the media the same way young people do. Furthermore, the market for the mobile phone industry has been matched by the adults, even if the average teenager spends 10% of income on his/her phone. The growth of the industry sparked a huge popularity boost for the portability of it, and the convinence of being able to fit the phone into your pocket. Texting and buying new ringtones and features on your phone is also used by the older generation, maybe because more fit into hat demographic, but it isn;t just the teenagers who are 'wired in'.