Key Terms & Digital TV

Convergence: New ideas of interactive TV are repeated throughout the market for digital TV eg. TV on demand, the red button etc.

Personalisation: Different packages come with different providers, and automatically recording programs so the audience can pause, rewind, and watched at any time of the day.

Interactivity: New 'TV on demand' technology allows it to become a 'pull' media, where the audience is actively interacting with the technology. The viewer chooses what to watch, how they watch it (pausing etc.) and when they watch it.

Linear-Non Linear: Since pausing, and skipping parts of TV show is now possible with new utilities on digital TV, shows don't have to be in a set order.

Democratisation: polls on the TV, allow us to express our opinions, even if we don't have to. Everyone has the right to a vote, and democratises the whole interactivity of TV.

Digitalisation: All TVs changing digital in 2010. The set of 0's and 1's can make the broadcasting of the signal clearer, and easier to transmit.

Since there is more interactivity to Digital TV, there is more demand for choice and audiences mostly expect there to be a choice. But with these choices comes some moral panics; obesity from lack of exercise caused by the obsession of TV, and so many channels to choose from limiting boredom, creating a vicious cycle.

New Media Technologies

I will be studying the topic of gaming, and i think some interesting topics to retrieve information on are;

1. The new remote control feature on the wii
2. Violence in gaming
3. Second life and the new interactivity in which gamers can experience playing it
4. Moral panics caused by MMORPG's (obsession & addiction)

1) Endism is the perspective that when new media technologies appear, older ones are replaced and forgotten.

2) Our 'media ecosystem' is the collection of media in our society eg. the UK's media ecosystem includes Digital TV, Radio, Gaming, The Internet, and everything else prevalent in our society. Other areas of the world could not have the same media ecosystem since they do not have the same resources we do.

3) 'Narrowcasting' is a TV channel, probably a digital channel, which specialises in one topic, to attract audiences interested in that specific topic. (eg. sports channels(sky sports) cooking channels (uktv food) and comedy channels (uktv gold).

4) The Internet is the whole online system in which the web is one kind of traffic on, the world wide web only consists of the large part of the Internet that are websites.

5)'Push and pull' media are appearing now we have the interactivity we do. 'Push' media is the kind of media you experience every day by simply turning on a TV channel, the broadcaster and personnel associated with the channel choose what to give air time, and what not to. Oppositely, 'Pull' media is appearing through TV on demand, the audience chooses what to watch at any time they want to watch, more commonly appearing throughout the array of digital channels.

6) One positive aspect of blogging is the explosion of ideas that can be read and experimented with throughout the entire world. Blogging software gave the people who had ideas a platfomr so they can share it with the world, so now it is not just up to the people who choose whether to broadcast something or not.